How do you work with buyers to choose a neighborhood that’s right for them? Buyers who come here often have clearly defined what neighborhood they want. People come to us because we advertise in certain markets or they know we serve those markets. They come here because they have an idea what they want. We certainly seek to persuade people to explore areas beyond their initially expressed interest, often because they can’t find what they want within the specific neighborhood they sought but, at least to start, they have a clear idea. One of the evident features of our office is that because we cover so many different neighborhoods that are so eclectic, we have a tendency to remain very flexible. We look to pick up on a customer’s likes and dislikes in order to explore choices actively, even choices initially outside of the customer’s preliminary preferences. We are great at analyzing buyers. There are definitely distinctive types of buyers for each neighborhood. That makes things very interesting because you might have a buyer who comes in with a certain idea of what they want, and when we show him or her something different that might be more in line with our perception of their personality profile we often get a lot of positive results. We sit around talking about this: Are they a Gramercy buyer? No. A Chelsea buyer? No. A Midtown West buyer? We brainstorm about it to figure out the best means to serve the customer.