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New York City Real Estate
     
IF YOU WANT TO BE A GREAT SALESPERSON IN THE COMPETITIVE
RESIDENTIAL REAL ESTATE MARKET OF NEW YORK CITY, THIS BOOK IS YOUR KEY!
Written by Neil Binder, co-founder and co-owner of the Bellmarc Companies, one of the largest residential brokerage firms in New York City, it contains critical information and insights, including:

• Understanding the product alternatives
• The role of the salesperson in the transaction process
• Effectively handling the board-approval process
• Dealing with the initial customer encounter
• Setting up an appointment to show apartments
• Developing a selling strategy
• How to get an offer
• Advertising and promoting your business
• Techniques for becoming an exclusive agent for a seller
• The essential ingredients of business law that you should know
• Clarification and meaning of the standard-contract clauses
• Justifying price
• Analyzing your business performance