ARE YOU IN SALES? OR HAVE YOU ALWAYS WANTED TO BE? THEN THIS BOOK WILL CHANGE YOUR LIFE! Everyone has something to sell: A product, a service, and — in the current economy — even yourself. So it is vital to notice every little detail and nuance in a prospective buyer. In The Art of Selling: A Scientific Approach, New York real estate sales whiz Neil J. Binder provides fourteen chapters of easy-reading sales observations and insights gleaned from his highly successful sales training program. In this clear-cut approach to selling technique, you will find: • Classroom situations and and real life vignettes • Realistic tools to develop or enhance your own sales style • Useful negotiation strategies • Examples of dialog directed at specific buyer types • A guide to buyer and seller personalities • Helpful tactics for addressing a wide array of deal-breakers • Tips for assessing a buyer’s underlying motivation This uncommon book — a must-read for the sales novice and the seasoned professional — offers readers a plethora of carefully-devised ways to develop or enhance their own selling style as they embark on the path to sales success. THIS IS THE ONLY SALES TRAINING TOOL YOU WILL EVER NEED!